Publicity is about getting the attention of the media. Publicity helps you grow your business and can be an important part of your content and marketing strategy.
Here are 10 tips:
1. Build a social media presence. Building a presence for your business on popular social media sites such as Facebook, Twitter, and Google+. This presence creates ongoing opportunities for publicity. Make frequent, relevant, and interesting posts. Provide bloggers and members of the media with information, activities, and events their readers will want to know about.
2. Disagree with an industry influencer. A disagreement can stir up some controversy and publicity. Make sure you are on solid ground before you disagree with someone. Be ready, willing, and able to back up your views with sound facts and figures.
3. Start a Facebook group. An active Facebook group that is relevant to your niche can generate a great deal of publicity, especially when members work together on specific projects.
4. Win an award. Winning an award gives you more exposure to new prospects. It also helps you build credibility and authority in your industry.
5. Make use of LinkedIn. LinkedIn is a very effective site for online business networking and contacting members of the press.
6. Create something new or improved. Take something in your industry and make it better. That is great leverage for publicity because people love the words “new” and “improved.”
7. Re-launch your website. Update and overhaul your website. Then host a launch party that builds awareness and attention for the changes and improvements.
8. Maintain a blog. A good business blog is great for publicity. Keep it updated with relevant and engaging posts.
9. Publish a book. You might be surprised how much publicity you can earn from publishing. It creates credibility and using a specific chapter could create opt-ins.
10. Post link worthy content on your blog. “Top 5” or “Top 10” lists tend to attract links nicely, as do product reviews and tutorials.
Media pick-ups of your press release holds weight with their audiences. When they write about and recognize you in their publications, they bring the public’s attention to your name and company and the goals you have for progress.
Cheryl Scales is an innovative strategist who propels progress through consulting, coaching, and collaborating. Embraces branding and civic mobilization and engagement for transformation and results. Twice-selected as White House Community Leader and Business Contributor. Read more www.CherylScales.com