3 mistakes Starbucks made handling the Philadelphia Crisis

Posted by magadmin on April 17, 2018

Thursday, April 12th was normal as two men waited for a 3rd friend to conduct a business meeting. Normal. Nothing out of the ordinary until the manager decided these two African-American men had not purchased anything and called the police.¬†Fortunately, another Starbucks patron, Melissa DePino, captured video and tagged @Starbucks on Twitter. Other customers were […]

3 Things Your Newsletter Must Include!

Posted by magadmin on April 5, 2018

    Bad news travels like a rocket. Good news can limp into the spotlight unless it’s a super human interest story. For those in business, the role of a successful¬†newsletter is pivotal on your company’s brand reputation. Using this newsletter tool is one of the essential ways that brands build loyalty. When a reader […]