3 mistakes Starbucks made handling the Philadelphia Crisis

Posted by magadmin on April 17, 2018

Thursday, April 12th was normal as two men waited for a 3rd friend to conduct a business meeting. Normal. Nothing out of the ordinary until the manager decided these two African-American men had not purchased anything and called the police.¬†Fortunately, another Starbucks patron, Melissa DePino, captured video and tagged @Starbucks on Twitter. Other customers were […]

3 Things Your Newsletter Must Include!

Posted by magadmin on April 5, 2018

    Bad news travels like a rocket. Good news can limp into the spotlight unless it’s a super human interest story. For those in business, the role of a successful¬†newsletter is pivotal on your company’s brand reputation. Using this newsletter tool is one of the essential ways that brands build loyalty. When a reader […]

10 Smart Ideas for Getting Publicity

Posted by magadmin on March 6, 2017

Publicity is about getting the attention of the media. Publicity helps you grow your business and can be an important part of your content and marketing strategy.   Here are 10 tips:   1. Build a social media presence. Building a presence for your business on popular social media sites such as Facebook, Twitter, and […]