PR Lessons: Changing a Bad Situation to New Possibilities

Posted by magadmin on March 25, 2019

    New Mavs CEO Cynthia Marshall, faced a toxic workplace in an extremely high profile environment of excellence. The problem was that level of excellence wasn’t transparent across all the environments. As her leadership has emerged, here are just a few nuggets worthy of consideration in many workplaces. Own the Mistakes But Move Forward […]

3 Things Oprah Says about Being Your Own Brand

Posted by magadmin on March 21, 2019

    Vogue Magazine interviewed Oprah, the iconic one herself, about several topics of the day. One of them happened to be what she believes about being your own brand. We loved 3 of her nuggets enough to share:   1. Make choices everyday that feel like the right move.   2. Small decisions   eventually […]

Real Risk-Taking: Branson Always Says Yes!

Posted by magadmin on March 18, 2019

Richard Branson, CEO Virgin Airlines Billionaire, says he learned early in his career to always say yes, even if he doesn’t know everything at the time they ask the question.  Branson said in this CNBC article interview, “If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – […]

@Starbucks Color Brave Decisions

Posted by magadmin on May 30, 2018

Starbucks’ leadership made a decision to take the 1st step of training its’ employees to interact with its customers in a new way.  CEO Kevin Johnson shares insighful perspective on where they started and where they hope to continue on their journey. Many companies and individuals can learn from their steps on leading for success […]

3 mistakes Starbucks made handling the Philadelphia Crisis

Posted by magadmin on April 17, 2018

Thursday, April 12th was normal as two men waited for a 3rd friend to conduct a business meeting. Normal. Nothing out of the ordinary until the manager decided these two African-American men had not purchased anything and called the police. Fortunately, another Starbucks patron, Melissa DePino, captured video and tagged @Starbucks on Twitter. Other customers were […]

3 Things Your Newsletter Must Include!

Posted by magadmin on April 5, 2018

    Bad news travels like a rocket. Good news can limp into the spotlight unless it’s a super human interest story. For those in business, the role of a successful newsletter is pivotal on your company’s brand reputation. Using this newsletter tool is one of the essential ways that brands build loyalty. When a reader […]