Creative Inspirations



Cheryl Scales is a successful tour de force in every lane – life empowerment, business services, and public relations.


Cheryl Scales’ Magnificent Public Relations is a full service marketing firm based in Atlanta that specializes in connecting clients with opportunities that engage, uplift and empower local, national and global communities.


She is an award-winning international strategist; sought after fundraiser, public relations  and integrated marketing professional; international diversity and multicultural program developer; and a global visionary. and world-renowned entrepreneur. Cheryl works for her clients across industries, across channels, and across the country.


Magnificent Public Relations’ seeks  new client opportunities in Business-to-Business and Business-to-Consumer.  Her “Magnificent 7” staff has worked with start-ups, non-profits, and Fortune 500 organizations for over a decade. Our work spans:

  • Brand development
  • Strategic Messaging
  • Creative Marketing Support
  • Traditional event management and production
  • Digital
  • Social Media Management
  • People Mobilization
  • Employee Engagement
  • Sales Training
  • Speaker Coaching

We work to lead our clients to options where they can see a chance to move forward. If you or anyone you know utilizes agency, marketing, public relations services, we’d love an introduction. 



More About Cheryl. Cheryl has led signature marketing and communications projects that

  • Delta Air Lines Brand Renaissance – Created the blueprint that led to a change management transformation for 60,000 brand ambassadors (e.g. employees). The customer service turnaround was infused through a proprietary process where brand impact standards were developed and have stood more than a decade. The implementation led to industry recognition by J.D. Powers and continues.  She also bridged strategic relationships and alliances that continue to fuel new and repeated revenue sources.



  • NBA Sports & Education Leadership Event.  Led event strategy, coordination, and implementation of NBA Grizzlies’ leadership program with the Memphis City Schools (SCS) athletes. For first-time ever, high-school champions competed in world class arena to build exposure and empowerment to continue success levels.


  • Women’s Empowerment. Cheryl has produced a multi-city women’s community for executives and professionals around branding and leadership. More than 1000+ women continually connect for support, alliances, and development.


  • Crisis Leadership. As a leader who served on 9/11, this world-changing event also created situations were new crisis leadership and communications models were developed.


Cheryl Scales - The Stories in Her Shoes ---------


Prior to launching Cheryl Scales’ Magnificent PR, she also created breakthrough signatures at Procter & Gamble with global customers including Wal-Mart, Carrefour, and Tesco; domestic powerhouses such as Kroger, Safeway, Albertson’s, and innovation of the Dollar and Convenience Channels.

Personally, Cheryl has a love of shoes that has always been a part of her story to walk a blazing path. She displays extraordinary energy for her client projects reflected in every step and conversation.  New personal experiences for Cheryl as an expert, speaker, television and radio personality in her own right have given her the perfect seat in the room to propel progress, allay fears and build organic solutions so that her expertise translates into results for her clients.

Cheryl has secured countless media placements for her clients in numerous local and national outlets:


Newspaper TV and Digital Radio
  • The New York Post
  • CNN
  • Steve Harvey Radio Show
  • The Washington Post
  • Fox News
  • Tom Joyner Morning Show
  • Atlanta Journal-Constitution
  • NBC
  • ESPN
  • USA Today
  • NBC Sports
  • The Chicago Defender
  • CBS Sports Radio
  • Memphis Commercial Appeal
  • The Tri-State Defendrr